pg. 69 "Yes, We Can" Video

Overall, I thought that the video was inspiring and motivational. The argument would not have been nearly as effective if it weren't in the form of the video. Yes, the words of the speech are powerful, but it is important to see the facial expressions of Barack Obama and the celebrities when they talk, and also how the crowd at Obama's speech reacts. Personally, I didn't find the addition of the music and singing to be more powerful than if the celebrities were just talking. I think the video would have had the same effect without the music, But, I did find the voice-overs to be powerful because they show that the "yes, we can" message applies to everyone and it made the message more personal than if the whole video was just Barack Obama delivering the speech. The singers and actors give the video a celebrity endorsement, making it more powerful. People who are fans of Will. I. Am., John Legend, Scarlett Johansson, and Kate Walsh will see them in the ad and think that if they are voting Obama, they should as well. Flashing the words "hope", "yes, we can" and then at the end "vote" add power to the video and message because they inspire people.