Texting While Driving

I watched the Texting While Driving public service video. It was part of AT&T's campaign to educate  on the dangers of the texting and driving. The video features testimonials from a policeman and the friends and family of people who had died in a texting related car accident. The cop shared the story of when he responded to an accident of a teenage girl who had been texting and driving while the family and friends were talking about and showing pictures of the victims. The video also showed a man who had survived an accident, he had been the passenger and the driver was texting. The video relied mostly on emotional appeals. The pictures of the accidents and victims and the testimonials from the friends/family and policeman tug appeal to the audience's hearts. The survivor of one accident provided an emotional appeal as well because it showed the audience the ramifications that he is living with everyday all because the driver of the car was texting and driving. At the end of the video, the family and friends held up signs with the last texts printed on them. This was an emotional appeal, but also a logical appeal because it shows how unimportant these text messages  are compared to a life.