a. Introduce ourselves
b. Introduce Advertisement
i. MAC; Viva Glam Line
ii. Proceeds benefit HIV/AIDS
iii. Spokesperson: Rihanna
B. Analysis
a. Who is this intended for?
i. People who wear makeup, mostly women, young girls, boyfriends looking for gift, People who support good causes, Rihanna fans
b. How does it sell you the product?
i. Celebrity endorsement, emotional/ethical appeal, consumers will feel good that their money is going to a good cause
ii. Rihanna is main focus of advertisement, aesthetically pleasing, “artsy” look but also uses sex appeal
iii. Shows a powerful woman, and though she is naked, she looks in control which represents the cause. It conveys strength to those fighting HIV/AIDS.
C. Analyzing the Design:
a. What does it mean?
i. Rihanna is really big, and is clearly the main focus of the ad. Around her photo, everything else is black, which highlights her strength.
ii. Charity obviously comes second to everything in the Ad, as the text showing the charity is smaller and in a circle around Rihanna. It’s hard to read, and definitely takes a backseat to the celebrity endorsement and the brand’s name.
D. How effective is this ad? (In our opinion)
a. Our opinions
i. You feel good about buying the product because your money is going to a good cause.
ii. We agree that her being naked is appropriate in the context of the ad, which highlights her strength rather than degrading her. This is a strong selling point for us.
iii. Rihanna is a fashion icon and an idol for many; Want to try product because of her look
iv. The Ad is edgy
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