Animal Cruelty Ads

      All the ads were published by different animal protection/animal rights activist groups. These groups include PETA, Freedom for Animals, Mercy for Animals, and the ASPCA. 

2.   They are intended for animal lovers, and consumers in general who might be unaware of the animal cruelty caused by their everyday products.  They’re meant to persuade and raise awareness.

3.      The PETA and ASPCA ads are targeted toward animal lovers; we can tell this because they use terms like “your dog” and personify the dog by telling the reader he is “waiting to love you.” The other two ads are aimed at consumers because they point out specific stores and products that people use every day that sponsor cruelty.  

4.       The purpose of the ads is to make people aware that their actions, even inadvertently, can affect animals.  They’re meant to raise awareness, and get people to stop using certain products/shopping at certain places.

5.       These ads rely on emotional and ethical appeals, by asking the readers if they support animal cruelty.  They show upsetting images of dogs and animals to evoke emotion out of the audience.  It appeals to rationality by giving facts, and stating statistics. 

6.       The ads, as stated before, use upsetting images as well as bold text to grab the reader’s attention and make them listen, and care.  They use phrases like “Do you support cruelty to animals?” to make the reader think.

7.       They all catch the reader’s attention and make the audience think about how their actions/ choices affect animals.  Also, they disturb the readers.