Tuesday, October 20, 2015

"Stay Sweet As You Are"


“Stay Sweet As You Are” by Doug Lantry  fits the criteria for an analysis paper because it is analyzing how magazine ads aimed at women enforce ideas like finding a husband and looking good for him. There is a clear thesis so the audience knows what point Lantry is trying to make. Lantry uses three ads as examples-a Resinol soap ad that claims that velvety skin is the only way to find a husband, a Lux soap ad that claims you will look like a movie star if you follow the regimen, and a Listerine ad claiming to help girls catch boys. Lantry analyzes the ads language and explains how it tries to make women believe that not only do they need to use these products to win a man, they need to make themselves look better for that man and in order to be happy and not for themselves. He provides a lot of supporting details and evidence as he explains each ad clearly. Lantry explicitly connects each ad back to his thesis. He also places a picture of each ad in the analysis which helps him support his thesis because it gives the audience a visual. Lantry uses engaging language to make the audience care about the topic.

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