MAC Viva Glam Ad Summary

Our advertisement is for MAC cosmetics, and it’s advertising their Viva Glam line.  The ad states that, “Every cent from the sale of Viva Glam lipstick and lip gloss goes toward helping women, men and children living with and affected by HIV/AIDS.”  It features Rihanna, as the main part of the ad, and celebrity endorsement.  She is wearing the makeup, and promoting the company and its charitable acts.  She is the main focus of the ad, and it is apparent because everything is dwarfed by her picture.  This shows that MAC is using sex appeal to sell their products, rather than advertising the charity more.  Although she is naked, it isn’t in a degrading way.   She is naked in a powerful way to show her strength as a human, which ties in with conquering HIV/AIDS.